One of the social sites that has been gaining popularity over the years is Instagram and now there are more than 1 billion people around the world using it every month. This is quite an impressive figure for anyone who is serious about marketing. Getting excited because of what this number means to your marketing campaigns is great but do not forget that millions of people on Instagram will have the same idea as well. Nonetheless, you need to know the strategies to use in order to get a win in this process. Leveraging hashtags is one of the tips that are unique to Instagram. It is something that actually happens on a daily basis. Depending on whether you use hashtags or not you can end up communicating to the target population or not. Even so, it is not just any kind of a hashtag that will do. You need to tailor the hashtag to be fitting to your post, brand, message or even product that you are promoting. You can always use some tips on determining the best hashtag in your case. You can use these resources in determining the hashtags that will give you the best results in your niche. Also, check out the kinds that are used by your competitors.
On top of that, keep in mind the importance of remaining consistent. Consistency is essential in matters to do with positing, the tone and even branding. Determine the number of times you want to be posting and remain loyal to that. Things can get overwhelming at times to the extent that you may forget but remember that there are tools which will schedule the posting time for you even when you are engaged. You can save so much time in the process if you go for this. How the grid layout also determines your consistency. You have to stick to one color palette and even the filters you are using. Additionally, you have to tap into the potential of Instagram stories when it comes to increasing engagement. It gives the users an idea of what happens in the creation process.
Manufacturers and artists go through various stages in order to come up with the final product which is why showing this to the followers is crucial. If it is a video or work in progress you can post small chunks to keep them interested. In addition, you can use this platform to let them know about promotions to expect in the future as well as sales.